Nataliya Nova CEO of Dallas Fashion Week Brings Together the Worlds of Fashion and Business to Drive Local Growth for Entrepreneurs and Innovators
Interviewed By Maryan Aiken
“A successful leader in the fashion industry needs to have a vision of where they want their company to go and the creativity to bring that vision to life.”
Nataliya Nova. CEO. Dallas Fashion Week
Nataliya Nova
CEO | Dallas Fashion Week, CEO | Nova Strategy Group
Fashion Institute of Technology (New York City, NY) National Aviation University (Kiev, Ukraine)
Major: Creative Enterprise Ownership (FIT), Computer Engineering
Dallas Fashion Week
Company Established: 2022
617 804 2220
www.dallasfashionweek.org
Instagram @dallasfashionweek_official
Charity Involvement: DFW Forward supports Ohmatdyt Children's Hospital in Ukraine
Photo Credits Nadezhda Veribitskaya, Thomas Almoholt, & Ellen Yang.
ABOUT DALLAS FASHION WEEK
Dallas Fashion Week presents a cultural and business development platform for creatives. DFW Forward is a new project powered by Dallas Fashion Week featuring the best local and international artists. Dallas Fashion Week brings together the worlds of fashion and business to drive local growth for entrepreneurs and innovators. This platform fosters both future prosperity and business advancement, while also championing social responsibility within the Dallas and Texas areas.
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ABOUT NATALIYA NOVA
Nataliya Nova has more than 16 years of expertise in the field of fashion and media relations with clients like LVMH, P&G, Audi, Graff, Cartier as starters. Nataliya was the former Co-Publisher at Sanoma Media (Cosmopolitan, Harper’s Bazaar, Elle, Esquire, Good Housekeeping, Men’s Health, National Geographic) in Europe. She earned her bachelor’s degree in Computer Engineering (International Aviation University, Ukraine) and Creative Enterprise Ownership, PR and Event management (Fashion Institute of Technology, New York).
Q: Do you believe there is a pattern or formula to becoming a successful leader?
Vision, Creativity, Communication, Collaboration, Industry Knowledge - A successful leader in the fashion industry needs to have a vision of where they want their company to go and the creativity to bring that vision to life. It's not enough to simply follow trends; the leader needs to be able to set trends and think outside the box. They must constantly be thinking of new and innovative ideas that will set their brand apart from the rest.
Fashion and Art are collaborative industries, and a successful leader needs to be able to communicate effectively and work well with their team. The leader should be able to articulate their creative vision to their team and work collaboratively with them to bring that vision to life. Additionally, they should be able to effectively communicate with vendors, partners, and customers to build positive relationships and drive success.
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Q: What motivates you? The sense of bigger purpose.
I’m motivated by our larger purpose of changing the fashion industry. Recently Dallas Fashion Week presented DFW Forward, an impactful project that champions fashion and visual artists while also making a difference through charitable contributions.
We established a relationship with Ohmatdyt Children's Hospital in Ukraine, and we can testify to how fulfilling it is to see the impact of our work on the patients and staff at the hospital. Knowing that our actions have led to increased access to healthcare and a better quality of life for these children, their families, and their caregivers is a tremendous motivator.
Giving an opportunity for emerging designers and artists to shine. Knowing what you stand for and what your values are can help you determine what kind of impact you want to make in the world.
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Q: What do you do for self-care and how do you recharge? How has that benefited you?
Self-care can take several forms; some core activities can improve one's overall wellness and productivity. The first tip is to prioritize sleep. It is no secret that a good night's sleep is crucial for one's health and well-being. Sleep has physiologic and psychological functions, and its deprivation can negatively impact one's quality of life. When we sleep, our bodies rejuvenate and repair themselves, enhancing our cognitive function and productivity. Therefore, it is critical to aim for at least seven hours of sleep daily to help recharge.
Physical activity is another excellent form of self-care to burn the hormones that cause you stress.
Thirdly, taking care of your mental health is crucial; Taking breaks throughout the day to recharge and reset is an excellent way to care for your mental relaxation become a very helpful habit for me, meditation, yoga, or deep breathing techniques always can help you.
Nutrition is much more important than we think, I minimized the amount of caffeine, products with artificial coloring, canned food, sugar, and salt. You would be surprised not only to feel better but also younger.
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Q: What was the game changer for you that catapulted your leadership/business?
It’s a very philosophical question. With all complexity of the business, leadership, and relationships with other people you need to find the point of mental balance when you realize that you are the one who is responsible for what is happening in your life. At the same time, there are a lot of factors that don’t depend on you, and you can’t control them. When we think that we own something the reality is that it’s just going through us, and we pass it on to other people. It’s all about experiencing something not owing it.
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Q: What would you say are the top three skills needed to be a successful leader?
Leadership is a skill that takes time, effort, and dedication to develop. First, is the ability consistently learn, grow, and overcome your personal limitations. Second - communication skills are essential as leaders must communicate their vision and strategies clearly, and inspire the team, clients, and investors. Finally, strong adaptability and decision-making skills are imperative as leaders must make tough decisions effectively to navigate through challenges and changing circumstances.
Katia Stern is presented an award by Nataliya Nova, CEO of Dallas Fashion Week
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Dallas Fashion Week
Dallas Fashion Week presents a cultural and business development platform for creatives. DFW Forward is a new project powered by Dallas Fashion Week featuring the best local and international artists. Dallas Fashion Week brings together the worlds of fashion and business to drive local growth for entrepreneurs and innovators. This platform fosters both future prosperity and business advancement, while also championing social responsibility within the Dallas and Texas areas.
JOIN US
DALLAS FASHION WEEK OCTOBER 3-6 REGISTER NOW
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