Alicia Chester Creates Bowties That Encourage Boys To Be, Act & Dress Like Gentlemen
INTERVIEWED BY MARYAN AIKEN. ASSISTED BY TAYLOR MAHER. CO CEO. COLLEGE INTERN. CITYBOX DAILY. KENNESSAW STATE UNIVERSITY
“I was able to continue making sales, more in fact, and that has exposed my business to buyers that may otherwise not known about my little bow tie brand.”
Alicia Chester
Owner and Designer
Our Southern Gentlemen
Year Business was founded 2019
Number of employees 1
Charity Involvement Covid-19 Masks for Healthcare and Essential Workers
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ABOUT
Our Southern Gentlemen provides bow ties, boys tees and accessories that encourage boys to “Be, Act and Dress Like Gentlemen”.
What inspired you to start your own business? After having my first son, I wanted better accessory options. The bow ties in the market were flimsy and the prints were not my style. Also when choosing t-shirts often times I felt the phrases on them were inappropriate, especially for a young boy.
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Who are your ideal clients? My ideal customer is someone with great style; someone who loves a little boy that they want to see have style and gentlemanly behavior.
Given the economic condition, how have you shifted to help service your customers? I have pivoted my business to making fabric masks in adult and children’s sizes. I am giving away free masks to healthcare workers and essential workers in my life.
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As a business owner and faced with a sudden calamity, what new revelations did you discover and will likely implement to catastrophic proof your business? Be willing to pivot! When it was brought to my attention that masks were needed, I immediately changed course without abandoning my original offerings. I was able to continue making sales, more in fact, and that has exposed my business to buyers that may otherwise not known about my little bow tie brand.
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Our Southern Gentlemen
www.oursoutherngentlemen.etsy.com
770-715-6393
Conyers, Ga
Social Media Handles
https://www.instagram.com/shopoursoutherngentlemen/
hello@oursoutherngentlemen.com
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