Interviewed By Maryan Aiken
“Puglia and Mediterranean culture are certainly the starting point of the inspirational journey of every Natuzzi Italia creation.”
Cynthia McGinley. General Manager. natuzzi italia. the shops at clearfork
Natuzzi Herman-Revive. Photo courtesy of Natuzzi Italia
Cynthia McGinley
General Manager
Graduated Michigan State University, with High Honors
Bachelor of Arts
Interior Design
Company Name: Natuzzi Italia
Company Established: 1959 by Pasquale Natuzzi
Number of Employees at Fort Worth Showroom: 3
The Shops at Clearfork
5130 Monahans Ave
Fort Worth, TX 76109
P: 817-758-1020
Social Media
Instagram, Facebook, Pinterest – @natuzziitaliadfw https://www.facebook.com/natuzziitaliadfw/ https://www.instagram.com/natuzziitaliadfw/
ABOUT NATUZZI ITALIA
Natuzzi Italia is an Italian furniture company founded in 1959 by Pasquale Natuzzi, the group's Chairman, Chief Executive Officer, and Group Stylist. Handcrafted entirely in Italy, Natuzzi Italia designs, produces, and markets luxury furniture for all rooms of the home in collaboration with world-renowned designers.
Natuzzi Italia opened its second location in the Dallas/Fort Worth area at The Shops at Clearfork on May 13, 2023. The first location is in the Knox-Henderson neighborhood of Dallas and opened on September 25, 2021. The new Fort Worth showroom has a General Manager and 2 Designers, and all are available to assist clients in the design and layout of the furniture for the home, including 3D renderings. Both Natuzzi Italia showrooms are part of Cantoni Group, which is based in Dallas, Texas.
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Natuzzi Iago. Photo courtesy of Natuzzi Italia
Q: What are the key elements your company offers?
Natuzzi Italia offers exquisitely designed and handcrafted made in Italy furniture for every room in your home. We have a passion for the finest materials, leather, fabrics, marbles, metals, and woods to complement and harmonize with its beautifully designed furniture.
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Q: What factors led to your biggest success?
Italian soul! The culture of beauty, the passion for the arts, the philosophy of good living, all of them belong to the history of Italy. As a matter of fact, all Italian style has always stood out in the world of fashion, design, architecture, furnishings, and decoration. It is an innate and precious heritage which inspires and guides all of Natuzzi Italia creations.
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Q: What is the source of inspiration for the Natuzzi Italia?
The Mediterranean lifestyle is the source of our inspiration. Puglia and Mediterranean culture are certainly the starting point of the inspirational journey of every Natuzzi Italia creation. It is the landscape of the soul, a cosmopolitan soul, where a perpetual intermingling has generated boundless beauty and a lifestyle that continues to be an inspiration for many.
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Q: What is your company service/product offering?
Natuzzi Italia offers everything that you need to create a complete and harmonious home, from start to finish. Our knowledgeable designers are here to provide you with assistance on anything that you might need, whether that be additional information on a certain piece, customization help, or even interior design services. We offer complimentary design consultations and 3D design services to help ensure that your space is exactly how you want it, even down to the smallest of details.
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Q: What are the keys to your showroom’s success?
Our priority is connecting with clients. Our biggest compliment from our clients is that they never felt that they were being “sold to” as much as educated on what to look for in quality furniture. The attention that our staff of designers gives to our clients is another key to our showroom’s success, with an acute concern for ensuring that size, layout, and finishing materials were selected perfectly for the client’s needs and design rationale.
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Q: Who are your ideal clients?
Our ideal client is one who enjoys high style and extreme comfort. As soon as we have a new client experience the joy of sitting in one of our upholstered pieces, they are amazed at how comfortable it is and surprised that this sleek and styled sofa or sectional is a recliner. We have had clients say they are so comfortable they could sleep on the sectional. Another client said since the sofa reclined while supporting her head and neck, she was going to use the piece when she was working from home on her laptop.
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Q: The type of networking gatherings that make sense for you and vital to the growth of your company?
The types of networking gatherings that would make the most sense for Natuzzi Italia would be in-person events where clients and/or potential clients can get an idea for what our showroom is all about. One partnership avenue is independent designers, where we can partner with them for the furnishings of their client’s homes.
Another avenue is other high-ends brands, such as our neighbors in The Shops at Clearfork. We all cater to discerning clients, and we have already planned events with many of these brands.
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NATUZZI ITALIA
Natuzzi Italia is an Italian furniture company founded in 1959 by Pasquale Natuzzi, the group's Chairman, Chief Executive Officer, and Group Stylist. Handcrafted entirely in Italy, Natuzzi Italia designs, produces, and markets luxury furniture for all rooms of the home in collaboration with world-renowned designers.
5130 Monahans Ave. Fort Worth, TX 76109
(817) 758-1020
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Natuzzi Campus-Dining. Photo courtesy of Natuzzi Italia
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Natuzzi Piuma-Bed. Photo courtesy of Natuzzi Italia
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Natuzzi at The Shops at Clearkfork in Fort Worth, Texas. Photo courtesy of Natuzzi Italia
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NATUZZI ITALIA
Natuzzi Italia is an Italian furniture company founded in 1959 by Pasquale Natuzzi, the group's Chairman, Chief Executive Officer, and Group Stylist. Handcrafted entirely in Italy, Natuzzi Italia designs, produces, and markets luxury furniture for all rooms of the home in collaboration with world-renowned designers.
5130 Monahans Ave. Fort Worth, TX 76109
(817) 758-1020
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