Antonio Jones Shares How After Several Months of Pandemic, His Business Has Sky Rocketed
Interviewed By Maryan Aiken
“My grand opening was scheduled 3/13/2020 however the shutdown took place, and I was unable to open for several months. Once I was able to open, business skyrocketed!”
Antonio Jones
Faces By Dior Honoree
Owner & Founder
Board Certified Aesthetician
Dermal Institute and The Conservatory of Esthetics
1610 Lavista Rd Suite 10, Atlanta, GA 30329
@skynculturespa
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ABOUT ANTONIO JONES
A state board certified esthetician by the State of Georgia with several years of experience with advanced clinical treatment of the skin, Antonio specializes in corrective skincare, age prevention sciences, intervention, acne certification, and medium depth chemical peels. He received his Master Level professional training from the renowned Dermal Institute and The Conservatory of Esthetics. Antonio is a highly respected wellness professional with a broad background in Skincare, Spa and clinical treatments. He is a well-sought-after skincare educator, who educates and teaches about the culture, anatomy, and physiology of the skin. Antonio is a well-touted skin interventionist, who implements results-oriented clinical care practices. Mr. Jones is a connoisseur of researching, creating and developing new products that will advance the skincare industry to help ensure positive results that makes the skin healthy, hydrated and glow with perfection to achieve the highest level of skincare results. Before opening Skyn Culture Clinical Spa, Antonio has worked with many national level beauty brands such as TaTa Harper, Pericone, Tom Ford, Chanel, Exuviance, RX for Brown Skin, and Peter Thomas Roth as well hands on experience with Skin Essence Specialty Spa of Color.
Q: As a leader, it is important to maintain connections with role models and mentors. Who do you look up to for inspiration or mentorship? I have encountered so many amazing individuals along my journey, that have all spoken life into me. However, besides my grandmother who is responsible for everything good about who I am. I had an instructor named Ms. Darlene that was a huge inspiration to me. Ms. Darlene had healing hands and an immense knowledge about skin. I still reference a lot of the learning material I received from her, presently. She is no longer with us, but her legacy lives on through people she enlightened like me.
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Q: What are the most important attributes of successful leaders today? Being a dreamer. Dreams give us visions to aspire to and we sometimes look up and we are living our dream.
Q: What are your current goals? Currently my goals are increasing brand awareness. Skyn Culture Clinical Spa is a one-of-a-kind clinical aesthetic center that combines medical aesthetics, education, and privacy. Skincare has always taken the back seat to hair and makeup. My primary goal is to bring skincare to the forefront and show that glowing skin is just as rewarding as bouncy hair.
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Q: One thing that makes you most proud? I am proud to be a small business owner. I have been in business a solid year and have had a flourishing business through the recent pandemic. My grand opening was scheduled 3/13/2020 however the shutdown took place, and I was unable to open for several months. Once I was able to open, business skyrocketed! Words can’t express how rewarding and blessed my journey has been.
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Q: How do you continue to grow and develop as a leader? I believe growth to be one of the most essential components in leadership. Investing in continuing education and technology is how I plan to lead and develop Skyn Culture Clinical Spa to be the beauty authority in skincare.
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Q: How do you generate great ideas in your organization? A lot of my ideas come from creatives and like-minded people that I can bounce ideas off. Most of my friends are self employed and very supportive. I have several colleagues with a broad background from business to education to entertainment to government who provide advice and guidance for my business and for me professionally.
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Skynculture is where we treat every skin type, every skin tone, & every skin concern.
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Q: How do you make room for continuing to learn while leading? I am a planner, so planning is how I am able to learn while leading. I have a passion for new science, methods, and strategies which has help me to enhance my service menu. In fact, research helped me to see the need for an affordable med spa like Skyn Culture.
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Q: What is unique about your company and its services? Skyn Culture Clinical Spa is an intimate private experience. We offer professional aesthetic treatments emphasizing skin health and preventative care in a private setting. The services are unique because they are tailored to meet your individual skin needs, targeting specific concerns, and helping to restore optimal skin health. I have heard stories of clients bouncing between Esthetician and Dermatologist. What makes Skyn Culture Clinical Spa special is clients receive aesthetic services and have access to Rx skincare.
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Q: What was your first job ever? My first job was working for my dad. I was his tool guy. He too is a small business owner and he instilled in me the spirit of entrepreneurship at a very early age. The spirit of entrepreneurship helped me established myself as Medical Esthetician in beauty. The spirit of entrepreneurship helped me invest in my education to become a leader in skincare.
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Q: What does it mean to be One of The Faces by Dior? I am so honored to be awarded this opportunity. Dior is one of the most prestigious brands in the cosmetics industry. I spent huge a portion of my career in cosmetics, and I am well versed on the products knowledge side of the business which I love by the way. So, to be celebrated and recognize as One of The Faces by Dior is a full circle moment. Dior is a brand I have always admired for their ingenuity in the cosmetic industry.
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